Let's discuss polling your audience in ON24!

What tips do you have for the group? Timing and the number of poll questions? What benefits and results have you seen?

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These are some great ideas for polls.


Normally our partners will introduce the topic with a poll and then have a few version of their presentation that they will alter based on the different responses they may get. These are normally things like size of business, size of fleet, what stage they are at in implementaiton of the technology being discussed, and other things like that.

When we do polling, we are very clear, with multiple choice answers so the audience can make clear selections. Also I do agree that it is a best practice to poll the audience if possible, during the registration phase, so that even if they don't attend our call, they are still counted in the poll. Hey it's not perfect (look at US election polling results compared to election results), but we do get good data.

We make it a requirement in some of our webinars to complete 3 out of 5 polling questions in order to obtain the certificate that we are offering. We like to spread them throughout the presentation to keep the audience engaged.

We limit the number of questions to 3 and be specific to the webinar we delivered.

Short answer, multiple choice, true/false polls seem to work the best in our polling questions. But greater variety in the ability to generate question types would be awesome. However, I agree with the previous responses, we require a set amount of polls to be answered if a certificate is being issued for the course.

Our first poll question usually asks about the attendees and who they are. That helps guide the rest of the presentation. We then ask what their pain points are - again, that helps guide the presentation and it also lets us know who might need our help. We also try to ask 3 questions per webinar at this point and that seemss to be the right amount of questions for a 45 minute presentation.

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I hadn't thought of this. Great idea!!!!

We poll every audience. It is so important that the stigma of webinars is smashed. Here is what I mean. Everyone is overusing the term webinar. Just go and look at some of them. Boring, powerpoint, speaker um and ah and um again, just trash. So we do use powerpoint accompanying with video broadcast (mostly simu-live) for many of our audience but polling keeps them engaged, instead of sitting and watching and tuning out. It also allows us to get realtime survey data and of course a call to action, buying signal etc. Polling is very good.

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One of the big challenges I've seen throughout my career is presenters making up polling questions "just for the sake of having a poll question" in their webinar. They often don't put much thought into them and they create it a day before the webinar, and they don't do anything with it in their presentation. Ideally a polling question should tie into the content well, and should give the speaker a good idea of the audience's feeling on a topic, so the speaker can tailor the webinar to that audience.

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Our polls are typically just to gage where the audience is in terms of experience. My biggest challenge are the presenters who use polls as a sales tool when my audience turns quickly away if they think they are being sold to.

So far we use the polling to rate the webinar experience. We haven't found an exact way to utilize it yet and measure its success.

I haven't done a lot of polling to date. It's something that I would like to do more. We run most of our webinars simulive or on-demand. Have people been able to tie pipeline/revenue to running webinars live vs simulive or on-demand?

I completely agree with the comment about asking questions that provide relevant and valuable data. There's nothing worse than asking a question that is off-topic or cannot benefit those attending (or hosting) the webinar.

I generally have 2 poll questions. Anymore and the flow of the webinar feels interrupted. I keep the questions and the answers as short as possible. Keep it positive. Folks like to reply to solutions they have applied in their setting.

In my experience, less than 10 questions is always best. If you can keep it to one page, your audience will stay engaged more. Most importantly, the questions should give actionable feedback, and the immediate opportunity to implement that feeback for the company.

Great ideas - thanks for sharing! One to add... our social media team live tweets poll results.

Typically we get great participation with our poll questions. We usually have an early poll question to find out how many of the Dr.’s or Techs are seeing a specific issue. Then we'll follow up with some questions to see how much they know about a specific disease category. Finally we will finish with a review question a review question to see if they've learned anything from our presentation.

Polls can serve as great conversation starters. It can also be interesting when you are presenting a research report to ask the same questions of your webinar audience to see how closely the results align with the research you are presenting.

We require attendees to answer polls to get certification also, but ours are simu-live, so it's tricky to have live poll results showing without audio. That's the only problem we have, is that we'd like to be able to talk about the poll results but obviously we can't because everything is pre-recorded. Would be interested to know if anyone has any workarounds or tricks.